Wells Visitor Center

Located in Le Mars, Iowa (the Ice Cream Capital of the World), the Wells Visitor Center is a unique ice cream experience that celebrates the city and it’s history. The city of Le Mars garnered the title of “Ice Cream Capital of the World” with the city being the origin of the Blue Bunny Ice Cream company, with the founder Fred Wells first setting up shop back in 1925. Today, the Wells Visitor Center serves as a tribute to the journey of the company and the city where it all started.

The Wells’ Visitor Center combines delicious ice cream with a history lesson on the Wells family and their ice cream journey. The parlor touts dozens of flavors of ice cream, sherberts, sorbets, and a number of other frozen treats. Just above the ice cream counter is an interactive museum that details how the ice cream is made and transported to the center. In addition to the interactive exhibit, the center holds a theater which shows a film about the history of Fred H. Wells, his family, and the rise of the Blue Bunny company.



Contact Information

Wells Visitor Center
Reservations and Information:
(712) 546-4522

115 Central Avenue, Le Mars, Iowa 51031, United States

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Other Information

  • Hours Open

    April 1 - September 30 Mon–Sat 9am – 10pm Sunday 12pm – 10pm October 1 - March 31 Mon–Sat 10am – 9pm Sunday 12pm – 6pm
  • Seasons Open

    Open year-round
  • Prices and Fees

    No cost of admission
  • Locally or Family Owned Notes

    Named after the Wells family, who started the Blue Bunny Ice Cream company in Le Mars.